As Zoom, the social media platform for professionals, continues to grow in popularity, it’s no surprise that companies are starting to use it as a way to reach their target audience. But what about the ads that appear at the end of Zoom meetings? Zoom is a great platform for professional networking and communication, but it can also be used for business purposes. So far, there has been no shortage of companies who have used Zoom as a way to reach out to their target audience. But what about the ads that appear at the end of Zoom meetings? Some companies are using these ads as a way to promote their products or services. Others are using them as a way to connect with potential customers. And still others are using them as a way to attract new employees or customers. But whatever the reason, it’s clear that these ads can help businesses reach their target audience more effectively and efficiently than ever before.
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“With this in mind, today we are excited to roll out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform,” Zoom’s Chief Marketing Officer Janine Pelosi said.
Pelosi broke down what this program will look like for users. “For this initial program, ads will be rolled out only on the browser page users see once they end their meeting. Only free Basic users in certain countries will see these ads if they join meetings that are hosted by other free Basic users.”
it sounds like the ads aren’t too intrusive since they’re shown as a banner in a browser window when a meeting is over. They won’t interrupt your meeting or make you wait to start a meeting, so it seems like Zoom is rolling the ad pilot program out in the least intrusive way possible, at least for now. If the program doesn’t do well, it’s possible that the company could change the way it shows these ads.
Pelosi rounded out the blog post by saying, “We are incredibly proud to provide a service that helps so many people around the world stay connected. This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered.”
