YouTube has been around for over a decade, and it’s still one of the most popular websites on the internet. But is YouTube shorts really a true competitor to TikTok? TikTok is a mobile app that lets users create short videos with music and filters. It’s been downloaded more than 500 million times, making it one of the most popular apps on the market. But is TikTok really a threat to YouTube? The answer is yes and no. Yes, because TikTok has become increasingly popular and more people are using it. But no, because YouTube still has a larger audience and more subscribers. YouTube shorts are shorter than TikTok videos, averaging just three minutes long. They also tend to be less creative than TikTok videos, with more focus on comedy and vlogging. But this doesn’t mean they don’t have their own audience. In fact, many YouTube stars started out as creators on YouTube shorts before moving onto bigger projects like TV shows or movies. ..
YouTube Takes on TikTok
The way people typically create content for YouTube is by filming with a camera and editing the video before uploading it. While it’s been possible to record and upload directly with the YouTube app on your iPhone or Android smartphone, it was an afterthought.
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“Shorts” is essentially Google’s response to TikTok and Instagram Reels. The idea is that you can easily and quickly create short 15-second videos from the YouTube app. And just like with TikTok and Reels, there are several editing tools at your disposal. You can string clips together, add text and music, adjust playback speed, and more.
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While you might sit back and watch a traditional YouTube video on your TV or laptop, Shorts has a completely different viewing experience. Like those other short-form video platforms, Shorts are meant to be viewed in portrait orientation on your phone.
In short, YouTube Shorts are 15-second videos created with mobile devices and are meant to be viewed on mobile devices.
Where to Watch YouTube Shorts
YouTube Shorts has its own section on the Home tab in the YouTube mobile apps for Android, iPhone, and iPad. Shorts is in beta at the time of writing, so you may not see it yet, and the location could change in the future.
The viewing experience for Shorts is quite different than for typical YouTube videos. Since they’re so short, the idea is that you can flip through them quickly and watch a bunch of them in one sitting. Once you open a Short, they start playing one after the next. You can swipe vertically from one video to the next.
If you have a few minutes to kill, you might not have time to watch a full video from your favorite creator, but you can scroll through some Shorts. These small videos are yet another way to make YouTube easier to enjoy.
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